Our Consulting Services
Brand Analysis
The development of any brand strategy begins with a comprehensive brand analysis and the identification of the key success drivers behind brand performance.
We work with two decisive metrics and connect them through regression analysis to create a fact-based understanding of brand effectiveness:
Agreement – the average value indicating how strongly customers agree with a given aspect (e.g., a product feature or advertising perception).
Driver Impact – the percentage showing how strongly this aspect influences customer behavior, such as purchase intent or brand loyalty.
We then calculate the relationship between a brand’s overall attractiveness and the various facets of a company or product—grouping those facets that are similarly rated by customers into a few manageable brand components.
Through our brand analysis, we replace gut feeling, subjective taste, and fruitless debates over creative ideas with methodologically sound insights and concrete facts—facts that directly contribute to improving your company’s performance..
Brand Strategy
In the next step, we place the key success factors—both within your organization and across all market touchpoints—at the center of attention. This allows us to optimize the overall effectiveness of your operational management, from product development and marketing to advertising, point of sale, and sales training.
Every area of your business is thoroughly analyzed, refined, and strategically realigned to ensure that all activities contribute coherently to the strength and performance of your brand.
Behavioral Branding
We know today that companies whose employees identify strongly with their organization achieve significantly greater success than those where employees feel only loosely connected. The higher the engagement, the higher the revenue growth; the lower the engagement, the greater the cost per unit sold.
The brand-aligned behavior of a company’s employees is therefore essential to brand success. When identification and commitment are present, they not only strengthen external brand consistency but also enhance motivation and employee loyalty—driven by a shared sense of purpose.
Instead of focusing on feelings and group dynamics in traditional team-building sessions, we emphasize training and development programs that convey brand-specific knowledge and the distinctive characteristics and success drivers of your brand.
In larger organizations, we begin with internal employee surveys that mirror the findings of the external brand analysis. This allows us to identify and close specific knowledge and behavior gaps—from the C-suite to individual departments—ensuring that every employee contributes consistently to the strength of the brand..