Destination Brands / Place Brands

We turn your destination into a strong brand.

One of our key areas of expertise within brand consulting is destination branding—for cities, municipalities, and regions. These places compete today just like companies do, striving to continuously improve their perception and attractiveness. They compete for residents, students, businesses, and skilled professionals - and seek to systematically increase their appeal to each of these target groups.

Such projects combine high complexity with limited public resources. Success requires that all stakeholders be actively involved from the very beginning and take ownership of the process.

We have decades of experience executing these high-profile, highly participative brand projects.Bernhard Klein led the global marketing of the City of Vienna in over 23 countries and has guided numerous destinations in building desirable, competitive place brands. Ernst Primosch’s experience spans projects in Villach, Carinthia, Düsseldorf, Antalya, Singapore, and Australia.

We are often brought in after complex brand processes have been completed - when the results have created more confusion than clarity, leaving stakeholders uncertain about the next steps. Too often, the outcomes are generic, superficial, and fail to provide actionable guidance for implementation.

That’s where we come in. With our proven methodology and practical frameworks, we help destinations achieve long-term success and prevent high-profile branding efforts from stalling or fading away—supported by targeted stakeholder management and public relations that ensure momentum, alignment, and measurable impact.